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Awareness Campaigns

Be Active Minnesota is currently developing several statewide Awareness Campaigns related to physical activity support and promotion.  These include:

Walk Minnesota Campaign

Walking is the most popular form of physical activity reported by Minnesota adults (Behavior Risk Factor Surveillance Survey, 2000).  It can be safely performed and easily incorporated into the daily lives of most people.  Research supports the value of walking as a means to meet the recommended 30-minutes of daily moderate activity.  Be Active Minnesota is developing an awareness campaign called Walk Minnesota to be launched in Spring 2003.  The campaign will incorporate the promotion of safe and accessible places to walk in Minnesota.  Come back soon to check on the development and launch of Walk Minnesota. 

Physician/Primary Care Campaign

Physicians, through primary care patient service settings, deliver health information to patients every day.  Be Active Minnesota is exploring what works best through this setting to deliver physical activity information to patients.  Throughout 2004, Be Active Minnesota will be working with physicians to develop this campaign for launching in 2005.

Youth Media Campaign

The Youth Media Campaign is a national media campaign funded through the Centers for Disease Control and Prevention to promote physical activity to “tweens” – youth between the ages of 9-13 years – and their adult influencers.  The campaign is called “Verb: It’s What You Do.”  Be Active Minnesota is supporting this campaign by hosting Minnesota-specific information on this website.  Click here to access the BeActive Kids section of this website.  To see what’s happening around the country, visit the national campaign website at http://www.cdc.gov/youthcampaign

There are two other national websites: one for kids at http://www.verbnow.com/ and one for parents at http://www.verbparents.com/ 


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