Be Active Minnesota is currently developing several statewide
Awareness Campaigns related to physical activity support and
Walk Minnesota Campaign
Walking is the most popular form of physical
activity reported by Minnesota adults (Behavior Risk Factor
Surveillance Survey, 2000). It can be safely performed and
easily incorporated into the daily lives of most people.
Research supports the value of walking as a means to meet the
recommended 30-minutes of daily moderate activity. Be Active
Minnesota is developing an awareness campaign called Walk Minnesota
to be launched in Spring 2003. The campaign will incorporate
the promotion of safe and accessible places to walk in
Minnesota. Come back soon to check on the development and
launch of Walk Minnesota.
Physician/Primary Care Campaign
Physicians, through primary care patient
service settings, deliver health information to patients every
day. Be Active Minnesota is exploring what works best through
this setting to deliver physical activity information to
patients. Throughout 2004, Be Active Minnesota will be
working with physicians to develop this campaign for launching in
Youth Media Campaign
The Youth Media Campaign is a national media
campaign funded through the Centers for Disease Control and
Prevention to promote physical activity to
youth between the ages of 9-13 years
and their adult influencers.
The campaign is called Verb:
Its What You
Do. Be Active Minnesota is
supporting this campaign by hosting Minnesota-specific information
on this website. Click here to access the BeActive Kids section of this website.
To see whats happening around the
country, visit the national campaign website at http://www.cdc.gov/youthcampaign.
There are two other national websites: one for kids at http://www.verbnow.com/ and one
for parents at http://www.verbparents.com/